Training programs in the public sector, local government and business communications
Modules
Functioning of the press service; brand management; development and implementation of strategies and communication plans.
Media & PR: events and tools. Media events, interviews, event marketing.
Behavioral economics. Segmentation of emotional needs of the audience. Value tree of Ukrainians.
Digital media for public communications, content plan, SMM, targeting localization.
The art of interaction with the target audience: copywriting, storytelling, media trends.
Communication strategies for the development of regions and administrative centers. Topographic branding.
Manipulation in the media space: mechanisms of influence and counteraction.
Defamation: practice and theory. Anti-crisis communications.