Training programs in the public sector, local government and business communications

навчальні програми інституту


  • Functioning of the press service; brand management; development and implementation of strategies and communication plans.

  • Media & PR: events and tools. Media events, interviews, event marketing.

  • Behavioral economics. Segmentation of emotional needs of the audience. Value tree of Ukrainians.

  • Digital media for public communications, content plan, SMM, targeting localization.

  • The art of interaction with the target audience: copywriting, storytelling, media trends.

  • Communication strategies for the development of regions and administrative centers. Topographic branding.

  • Manipulation in the media space: mechanisms of influence and counteraction.

  • Defamation: practice and theory. Anti-crisis communications.